Every irreducible continuous representation of $\operatorname{SO}(3)$ is isomorphic to $\rho_{2m}: \operatorname{SO}(3) \to \operatorname{GL}(V_{2m})$ for some $m \geq 0$. These are the even-dimensional-index representations of $\operatorname{SU}(2)$, with dimensions $1, 3, 5, \ldots$