[proofplan]
We first verify that the construction of $\delta(c_1)$ is possible: a lift exists by surjectivity of $p_1$, and the corresponding element of $A_0$ exists and is unique by exactness of the lower short exact sequence. We then show that replacing the chosen lift changes the resulting element of $A_0$ by an element of $\operatorname{im}\alpha$, so the class in $\operatorname{coker}\alpha$ is independent of choices. Finally, we choose compatible lifts for sums and scalar multiples to prove additivity and $R$-linearity.
[/proofplan]
[step:Construct the class associated to an element of $\ker\gamma$]
Fix $c_1 \in \ker\gamma$. Since $p_1: B_1 \to C_1$ is surjective, choose $b_1 \in B_1$ such that $p_1(b_1)=c_1$. The commutativity relation $\gamma \circ p_1=p_0\circ\beta$ gives
\begin{align*}
p_0(\beta(b_1))=(p_0\circ\beta)(b_1)=(\gamma\circ p_1)(b_1)=\gamma(c_1)=0.
\end{align*}
Thus $\beta(b_1)\in\ker p_0$. Exactness of the lower sequence gives $\ker p_0=\operatorname{im} i_0$, so there exists $a_0\in A_0$ such that $i_0(a_0)=\beta(b_1)$. Since $i_0$ is injective, this $a_0$ is unique. Hence the formula
\begin{align*}
\delta(c_1):=a_0+\operatorname{im}\alpha
\end{align*}
is meaningful once the lift $b_1$ has been chosen.
[/step]
[step:Show that changing the lift changes $a_0$ by an element of $\operatorname{im}\alpha$]
Let $b_{1,0},b_{1,1}\in B_1$ be two lifts of the same element $c_1\in\ker\gamma$, so
\begin{align*}
p_1(b_{1,0})=c_1=p_1(b_{1,1}).
\end{align*}
Let $a_{0,0},a_{0,1}\in A_0$ be the unique elements satisfying
\begin{align*}
i_0(a_{0,0})=\beta(b_{1,0}), \qquad i_0(a_{0,1})=\beta(b_{1,1}).
\end{align*}
Then
\begin{align*}
p_1(b_{1,0}-b_{1,1})=p_1(b_{1,0})-p_1(b_{1,1})=0,
\end{align*}
so $b_{1,0}-b_{1,1}\in\ker p_1$. Exactness of the upper sequence gives $\ker p_1=\operatorname{im}i_1$, hence there exists $a_1\in A_1$ such that
\begin{align*}
b_{1,0}-b_{1,1}=i_1(a_1).
\end{align*}
Applying $\beta$ and using $\beta\circ i_1=i_0\circ\alpha$, we obtain
\begin{align*}
i_0(a_{0,0}-a_{0,1})
&=\beta(b_{1,0})-\beta(b_{1,1}) \\
&=\beta(b_{1,0}-b_{1,1}) \\
&=\beta(i_1(a_1)) \\
&=i_0(\alpha(a_1)).
\end{align*}
Since $i_0$ is injective,
\begin{align*}
a_{0,0}-a_{0,1}=\alpha(a_1)\in\operatorname{im}\alpha.
\end{align*}
Therefore
\begin{align*}
a_{0,0}+\operatorname{im}\alpha=a_{0,1}+\operatorname{im}\alpha.
\end{align*}
Thus $\delta(c_1)$ is independent of the chosen lift.
[guided]
The only possible ambiguity in the definition of $\delta(c_1)$ is the choice of the lift $b_1\in B_1$. We must prove that two different choices produce the same coset in $A_0/\operatorname{im}\alpha$.
Let $b_{1,0},b_{1,1}\in B_1$ be two lifts of $c_1$, meaning
\begin{align*}
p_1(b_{1,0})=c_1=p_1(b_{1,1}).
\end{align*}
Let $a_{0,0},a_{0,1}\in A_0$ be the uniquely determined elements such that
\begin{align*}
i_0(a_{0,0})=\beta(b_{1,0}), \qquad i_0(a_{0,1})=\beta(b_{1,1}).
\end{align*}
The difference of the two lifts lies in the kernel of $p_1$ because
\begin{align*}
p_1(b_{1,0}-b_{1,1})=p_1(b_{1,0})-p_1(b_{1,1})=c_1-c_1=0.
\end{align*}
By exactness of the upper short exact sequence, $\ker p_1=\operatorname{im}i_1$. Hence there is an element $a_1\in A_1$ satisfying
\begin{align*}
b_{1,0}-b_{1,1}=i_1(a_1).
\end{align*}
Now apply $\beta$ to this equality. Since the left square commutes, $\beta\circ i_1=i_0\circ\alpha$, so
\begin{align*}
i_0(a_{0,0}-a_{0,1})
&=\beta(b_{1,0})-\beta(b_{1,1}) \\
&=\beta(b_{1,0}-b_{1,1}) \\
&=\beta(i_1(a_1)) \\
&=i_0(\alpha(a_1)).
\end{align*}
The map $i_0$ is injective because the lower sequence is exact at $A_0$. Therefore
\begin{align*}
a_{0,0}-a_{0,1}=\alpha(a_1).
\end{align*}
This says exactly that the two possible representatives $a_{0,0}$ and $a_{0,1}$ differ by an element of $\operatorname{im}\alpha$. Hence they define the same coset:
\begin{align*}
a_{0,0}+\operatorname{im}\alpha=a_{0,1}+\operatorname{im}\alpha.
\end{align*}
Thus the value of $\delta(c_1)$ is independent of the chosen lift.
[/guided]
[/step]
[step:Prove additivity by lifting the sum with the sum of lifts]
Let $c_1,d_1\in\ker\gamma$. Choose $b_1,e_1\in B_1$ such that
\begin{align*}
p_1(b_1)=c_1, \qquad p_1(e_1)=d_1.
\end{align*}
Let $a_0,f_0\in A_0$ be the unique elements satisfying
\begin{align*}
i_0(a_0)=\beta(b_1), \qquad i_0(f_0)=\beta(e_1).
\end{align*}
Since $\gamma$ is an $R$-module homomorphism, $\ker\gamma$ is a submodule of $C_1$, so $c_1+d_1\in\ker\gamma$. Also,
\begin{align*}
p_1(b_1+e_1)=p_1(b_1)+p_1(e_1)=c_1+d_1.
\end{align*}
Thus $b_1+e_1$ is a valid lift of $c_1+d_1$. Its associated element of $A_0$ is $a_0+f_0$, because
\begin{align*}
i_0(a_0+f_0)=i_0(a_0)+i_0(f_0)=\beta(b_1)+\beta(e_1)=\beta(b_1+e_1).
\end{align*}
Therefore
\begin{align*}
\delta(c_1+d_1)
&=(a_0+f_0)+\operatorname{im}\alpha \\
&=(a_0+\operatorname{im}\alpha)+(f_0+\operatorname{im}\alpha) \\
&=\delta(c_1)+\delta(d_1).
\end{align*}
[/step]
[step:Prove compatibility with scalar multiplication by lifting scalar multiples]
Let $r\in R$ and $c_1\in\ker\gamma$. Choose $b_1\in B_1$ such that $p_1(b_1)=c_1$, and let $a_0\in A_0$ be the unique element satisfying
\begin{align*}
i_0(a_0)=\beta(b_1).
\end{align*}
Since $\ker\gamma$ is a submodule, $r c_1\in\ker\gamma$. Moreover
\begin{align*}
p_1(r b_1)=r p_1(b_1)=r c_1,
\end{align*}
so $r b_1$ is a valid lift of $r c_1$. The associated element of $A_0$ is $r a_0$, because
\begin{align*}
i_0(r a_0)=r i_0(a_0)=r\beta(b_1)=\beta(r b_1).
\end{align*}
Therefore
\begin{align*}
\delta(r c_1)
&=r a_0+\operatorname{im}\alpha \\
&=r(a_0+\operatorname{im}\alpha) \\
&=r\delta(c_1).
\end{align*}
[/step]
[step:Conclude that the connecting map is an $R$-module homomorphism]
The previous steps show that $\delta(c_1)$ is independent of the chosen lift $b_1$, so $\delta:\ker\gamma\to\operatorname{coker}\alpha$ is a well-defined map. They also show that for all $c_1,d_1\in\ker\gamma$ and all $r\in R$,
\begin{align*}
\delta(c_1+d_1)=\delta(c_1)+\delta(d_1), \qquad
\delta(r c_1)=r\delta(c_1).
\end{align*}
Hence $\delta$ is an $R$-module homomorphism.
[/step]