[proofplan]
We compute the discriminant and the invariant $c_4$ of the given integral Weierstrass model. At an odd prime not dividing $abc$, the discriminant is a unit, so the curve has good reduction and conductor exponent $0$. At an odd prime dividing $abc$, primitivity forces exactly one of $a,b,c$ to vanish modulo $\ell$; the discriminant has positive valuation while $c_4$ is a unit, giving multiplicative reduction and hence conductor exponent $1$. The prime $2$ is excluded throughout because the statement concerns only the odd part of the conductor.
[/proofplan]
[step:Compute the discriminant and $c_4$ of the Frey model]
Define integers
\begin{align*}
A := a^p, \qquad B := b^p.
\end{align*}
The Frey curve is given by the integral Weierstrass equation
\begin{align*}
y^2 = x^3 + (B-A)x^2 - ABx.
\end{align*}
For this model, the standard Weierstrass quantities are
\begin{align*}
b_2 &= 4(B-A),\\
b_4 &= -2AB,\\
b_6 &= 0.
\end{align*}
Therefore
\begin{align*}
c_4
&= b_2^2 - 24b_4 \\
&= 16(B-A)^2 + 48AB \\
&= 16(A^2 + AB + B^2).
\end{align*}
The discriminant of the cubic with roots $0$, $A$, and $-B$ is
\begin{align*}
A^2B^2(A+B)^2,
\end{align*}
and the Weierstrass discriminant is therefore
\begin{align*}
\Delta = 16A^2B^2(A+B)^2.
\end{align*}
Since $A+B=a^p+b^p=c^p$, this becomes
\begin{align*}
\Delta = 16(a b c)^{2p}.
\end{align*}
[guided]
We first put the curve into the standard cubic form. With
\begin{align*}
A := a^p, \qquad B := b^p,
\end{align*}
the equation
\begin{align*}
y^2 = x(x-A)(x+B)
\end{align*}
expands to
\begin{align*}
y^2 = x^3 + (B-A)x^2 - ABx.
\end{align*}
For a Weierstrass equation of the form
\begin{align*}
y^2 = x^3 + a_2x^2 + a_4x + a_6,
\end{align*}
with $a_1=a_3=0$, the quantities used to test reduction are
\begin{align*}
b_2 = 4a_2, \qquad b_4 = 2a_4, \qquad b_6 = 4a_6.
\end{align*}
Here $a_2=B-A$, $a_4=-AB$, and $a_6=0$, so
\begin{align*}
b_2 &= 4(B-A),\\
b_4 &= -2AB,\\
b_6 &= 0.
\end{align*}
Thus
\begin{align*}
c_4
&= b_2^2 - 24b_4 \\
&= 16(B-A)^2 + 48AB \\
&= 16(A^2 - 2AB + B^2 + 3AB) \\
&= 16(A^2 + AB + B^2).
\end{align*}
The discriminant is equally explicit because the cubic factors completely:
\begin{align*}
x(x-A)(x+B).
\end{align*}
Its roots are $0$, $A$, and $-B$. The square of the product of pairwise differences is
\begin{align*}
(0-A)^2(0+B)^2(A+B)^2 = A^2B^2(A+B)^2.
\end{align*}
For this Weierstrass model, the elliptic discriminant is $16$ times that cubic discriminant, hence
\begin{align*}
\Delta = 16A^2B^2(A+B)^2.
\end{align*}
Finally, the Fermat equation gives $A+B=a^p+b^p=c^p$, so
\begin{align*}
\Delta = 16(a b c)^{2p}.
\end{align*}
[/guided]
[/step]
[step:Show that odd primes not dividing $abc$ have good reduction]
Let $\ell$ be an odd prime such that $\ell \nmid abc$. Since $\ell \neq 2$, the integer $16$ is a unit modulo $\ell$. Since $\ell \nmid abc$, the discriminant
\begin{align*}
\Delta = 16(abc)^{2p}
\end{align*}
satisfies $v_\ell(\Delta)=0$, where $v_\ell: \mathbb{Q}^{\times} \to \mathbb{Z}$ is the $\ell$-adic valuation. Hence the reduction of the displayed integral Weierstrass model modulo $\ell$ is nonsingular, so $E_{a,b,p}$ has good reduction at $\ell$. By the local definition of the conductor exponent for an elliptic curve, good reduction gives
\begin{align*}
f_\ell(E_{a,b,p}) = 0.
\end{align*}
[/step]
[step:Show that odd primes dividing $abc$ have multiplicative reduction]
Let $\ell$ be an odd prime such that $\ell \mid abc$. Since $a,b,c$ are pairwise coprime, exactly one of $a$, $b$, and $c$ is divisible by $\ell$.
If $\ell \mid a$, then $A \equiv 0 \pmod{\ell}$ while $B \not\equiv 0 \pmod{\ell}$. Hence
\begin{align*}
A^2 + AB + B^2 \equiv B^2 \not\equiv 0 \pmod{\ell}.
\end{align*}
If $\ell \mid b$, then $B \equiv 0 \pmod{\ell}$ while $A \not\equiv 0 \pmod{\ell}$, so
\begin{align*}
A^2 + AB + B^2 \equiv A^2 \not\equiv 0 \pmod{\ell}.
\end{align*}
If $\ell \mid c$, then $A+B=c^p \equiv 0 \pmod{\ell}$, so $B \equiv -A \pmod{\ell}$. Since $\ell \nmid a$, we have $A \not\equiv 0 \pmod{\ell}$, and therefore
\begin{align*}
A^2 + AB + B^2
\equiv A^2 - A^2 + A^2
= A^2
\not\equiv 0 \pmod{\ell}.
\end{align*}
In all three cases,
\begin{align*}
v_\ell(c_4)=0.
\end{align*}
On the other hand, since $\ell \mid abc$,
\begin{align*}
v_\ell(\Delta)=v_\ell\bigl(16(abc)^{2p}\bigr)>0.
\end{align*}
Thus the reduction is singular while $c_4$ is an $\ell$-adic unit. By the standard local reduction criterion for elliptic curves, this is multiplicative reduction. For multiplicative reduction, the local conductor exponent is
\begin{align*}
f_\ell(E_{a,b,p}) = 1.
\end{align*}
[guided]
Now suppose $\ell$ is an odd prime dividing $abc$. The primitivity hypothesis is crucial here: because $a$, $b$, and $c$ are pairwise coprime, $\ell$ can divide only one of them.
We inspect $c_4=16(A^2+AB+B^2)$ modulo $\ell$. Since $\ell$ is odd, $16$ is a unit modulo $\ell$, so it is enough to check that $A^2+AB+B^2$ is nonzero modulo $\ell$.
If $\ell \mid a$, then $A=a^p \equiv 0 \pmod{\ell}$, while $\ell \nmid b$ gives $B=b^p \not\equiv 0 \pmod{\ell}$. Therefore
\begin{align*}
A^2 + AB + B^2 \equiv B^2 \not\equiv 0 \pmod{\ell}.
\end{align*}
If $\ell \mid b$, the same computation with $A$ and $B$ interchanged gives
\begin{align*}
A^2 + AB + B^2 \equiv A^2 \not\equiv 0 \pmod{\ell}.
\end{align*}
If $\ell \mid c$, then the Fermat equation gives
\begin{align*}
A+B = c^p \equiv 0 \pmod{\ell},
\end{align*}
so $B \equiv -A \pmod{\ell}$. Since $\ell$ cannot also divide $a$, we have $A \not\equiv 0 \pmod{\ell}$. Substituting $B \equiv -A$ gives
\begin{align*}
A^2 + AB + B^2
\equiv A^2 - A^2 + A^2
= A^2
\not\equiv 0 \pmod{\ell}.
\end{align*}
Thus in every possible case,
\begin{align*}
v_\ell(c_4)=0.
\end{align*}
At the same time, the discriminant is
\begin{align*}
\Delta = 16(abc)^{2p}.
\end{align*}
Because $\ell \mid abc$ and $\ell \neq 2$, this gives
\begin{align*}
v_\ell(\Delta)>0.
\end{align*}
So the reduction modulo $\ell$ is singular, but $c_4$ remains an $\ell$-adic unit. The standard local reduction criterion for elliptic curves says exactly that this combination, $v_\ell(\Delta)>0$ and $v_\ell(c_4)=0$, is multiplicative reduction. Multiplicative reduction contributes conductor exponent $1$, hence
\begin{align*}
f_\ell(E_{a,b,p}) = 1.
\end{align*}
[/guided]
[/step]
[step:Assemble the odd part of the conductor]
For every odd prime $\ell$, the previous two steps prove
\begin{align*}
f_\ell(E_{a,b,p}) =
\begin{cases}
1, & \ell \mid abc,\\
0, & \ell \nmid abc.
\end{cases}
\end{align*}
The odd part of $N(E_{a,b,p})$ is obtained by multiplying $\ell^{f_\ell(E_{a,b,p})}$ over all odd primes $\ell$. Therefore
\begin{align*}
\prod_{\ell \text{ odd}} \ell^{f_\ell(E_{a,b,p})}
=
\prod_{\substack{\ell \mid abc\\ \ell \text{ odd}}} \ell.
\end{align*}
This proves the stated formula for the odd part of the conductor.
[/step]