Let $k$ be a field, and let $E \subset \mathbb{P}^2_k$ be a smooth projective plane cubic. Let $O \in E(k)$ be a $k$-rational flex point. For $P,Q \in E(k)$, let $P \circ Q \in E(k)$ denote the third intersection point of $E$ with the projective line through $P$ and $Q$, where the tangent line to $E$ at $P$ is used when $P = Q$, and all intersections are counted with their intersection multiplicities.
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Define the map
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\begin{align*}
\iota: E(k) &\to E(k)
\end{align*}
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as follows: $\iota(O) = O$, and for $S \in E(k)$ with $S \ne O$, $\iota(S)$ is the third intersection point of $E$ with the projective line through $S$ and $O$, counted with multiplicity. Define a binary operation