[guided]Each basis $2$-form on $\mathbb{R}^3$ pulls back to a scalar multiple of $du \wedge dv$, because $D$ is two-dimensional and $du \wedge dv$ spans $\Lambda^2 T_{(u,v)}^* D$. The scalar that appears is, in each case, a $2 \times 2$ Jacobian minor of $r$.
The pattern is clearest if we view it as a determinant. For two smooth functions $f, g: D \to \mathbb{R}$,
\begin{align*}
df \wedge dg = (f_u\, du + f_v\, dv) \wedge (g_u\, du + g_v\, dv) = \det \begin{pmatrix} f_u & g_u \\ f_v & g_v \end{pmatrix} du \wedge dv = (f_u g_v - f_v g_u)\, du \wedge dv.
\end{align*}
This is the *Jacobian determinant of the pair $(f, g)$*, sometimes written $\frac{\partial(f,g)}{\partial(u,v)}$.
Applying this with $(f, g) = (y, z)$, $(z, x)$, $(x, y)$ produces the three minors
\begin{align*}
\frac{\partial(y, z)}{\partial(u, v)}, \qquad \frac{\partial(z, x)}{\partial(u, v)}, \qquad \frac{\partial(x, y)}{\partial(u, v)},
\end{align*}
which are precisely the entries of the cross product
\begin{align*}
r_u \times r_v = \det \begin{pmatrix} e_1 & e_2 & e_3 \\ x_u & y_u & z_u \\ x_v & y_v & z_v \end{pmatrix}
\end{align*}
expanded along the first row. (Note the cyclic order $(y,z), (z,x), (x,y)$ — not $(x,y), (x,z), (y,z)$ — which is precisely what makes $\omega_F$ encode the cross product rather than some other combination.)[/guided]