[proofplan]
We first recover the Euler product for $L(s,\chi)$ in the half-plane $\operatorname{Re}(s)>1$ from absolute convergence and complete multiplicativity of $\chi$. We then take logarithms by expanding each local factor through the absolutely and locally uniformly convergent [power series](/page/Power%20Series) for $-\log(1-z)$. Differentiating the resulting locally uniformly convergent series gives a sum indexed by prime powers, and reindexing those prime powers by the von Mangoldt function gives the stated Dirichlet series.
[/proofplan]
[step:Recover the Euler product from absolute convergence and complete multiplicativity]
Let
\begin{align*}
H := \{s \in \mathbb{C} : \operatorname{Re}(s)>1\}
\end{align*}
denote the half-plane of absolute convergence, and let $\mathcal{P}$ denote the set of prime numbers. For $s \in H$, the Dirichlet series defining $L(s,\chi)$ converges absolutely because $|\chi(n)| \leq 1$ for every $n \in \mathbb{N}$ and
\begin{align*}
\sum_{n=1}^{\infty}\left|\frac{\chi(n)}{n^s}\right|
\leq
\sum_{n=1}^{\infty}\frac{1}{n^{\operatorname{Re}(s)}} < \infty.
\end{align*}
For a finite set $P \subset \mathcal{P}$, define
\begin{align*}
E_P(\cdot): H &\to \mathbb{C} \\
s &\mapsto \prod_{p \in P}\left(1-\frac{\chi(p)}{p^s}\right)^{-1}.
\end{align*}
Since $|\chi(p)p^{-s}| \leq p^{-\operatorname{Re}(s)}<1$, each factor is well-defined and expands as
\begin{align*}
\left(1-\frac{\chi(p)}{p^s}\right)^{-1}
=
\sum_{k=0}^{\infty}\frac{\chi(p)^k}{p^{ks}}.
\end{align*}
Multiplying the finitely many absolutely convergent geometric series and using complete multiplicativity of $\chi$, we obtain
\begin{align*}
E_P(s)
=
\sum_{\substack{n \in \mathbb{N} \\ \text{all prime divisors of } n \text{ lie in } P}}
\frac{\chi(n)}{n^s}.
\end{align*}
As $P$ increases through finite subsets of $\mathcal{P}$, these partial Euler products converge to the absolutely convergent Dirichlet series. Therefore
\begin{align*}
L(s,\chi)
=
\prod_{p \in \mathcal{P}}\left(1-\frac{\chi(p)}{p^s}\right)^{-1}
\end{align*}
for every $s \in H$.
[guided]
The first point is that the half-plane $\operatorname{Re}(s)>1$ is exactly where the comparison with the ordinary $p$-series is available. Since a Dirichlet character satisfies $|\chi(n)| \leq 1$, for every $s \in H$ we have
\begin{align*}
\sum_{n=1}^{\infty}\left|\frac{\chi(n)}{n^s}\right|
\leq
\sum_{n=1}^{\infty}\frac{1}{n^{\operatorname{Re}(s)}} < \infty.
\end{align*}
Thus all rearrangements below are controlled by absolute convergence.
Let $\mathcal{P}$ be the set of prime numbers. For a finite set $P \subset \mathcal{P}$, define
\begin{align*}
E_P(\cdot): H &\to \mathbb{C} \\
s &\mapsto \prod_{p \in P}\left(1-\frac{\chi(p)}{p^s}\right)^{-1}.
\end{align*}
For each $p \in P$, the inequality $|\chi(p)p^{-s}| \leq p^{-\operatorname{Re}(s)}<1$ permits the geometric expansion
\begin{align*}
\left(1-\frac{\chi(p)}{p^s}\right)^{-1}
=
\sum_{k=0}^{\infty}\frac{\chi(p)^k}{p^{ks}}.
\end{align*}
Multiplying these finitely many series is legitimate because each one is absolutely convergent. Complete multiplicativity of $\chi$ gives $\chi(p_1^{k_1}\cdots p_m^{k_m})=\chi(p_1)^{k_1}\cdots\chi(p_m)^{k_m}$, so the product becomes
\begin{align*}
E_P(s)
=
\sum_{\substack{n \in \mathbb{N} \\ \text{all prime divisors of } n \text{ lie in } P}}
\frac{\chi(n)}{n^s}.
\end{align*}
Letting $P$ increase through finite subsets of the primes exhausts the positive integers by unique factorisation. Since the full Dirichlet series is absolutely convergent, these finite-prime partial sums converge to $L(s,\chi)$. Hence
\begin{align*}
L(s,\chi)
=
\prod_{p \in \mathcal{P}}\left(1-\frac{\chi(p)}{p^s}\right)^{-1}
\end{align*}
for every $s \in H$.
[/guided]
[/step]
[step:Expand the logarithm as a locally uniformly convergent prime power series]
Fix $\delta>0$, and define the closed half-plane
\begin{align*}
H_\delta := \{s \in \mathbb{C} : \operatorname{Re}(s)\geq 1+\delta\}.
\end{align*}
For $p \in \mathcal{P}$, $k \in \mathbb{N}$, and $s \in H_\delta$,
\begin{align*}
\left|\frac{\chi(p)^k}{k p^{ks}}\right|
\leq
\frac{1}{k p^{k(1+\delta)}}.
\end{align*}
Moreover,
\begin{align*}
\sum_{p \in \mathcal{P}}\sum_{k=1}^{\infty}\frac{1}{k p^{k(1+\delta)}}
\leq
\sum_{p \in \mathcal{P}}\sum_{k=1}^{\infty}\frac{1}{p^{k(1+\delta)}}
\leq
\sum_{n=2}^{\infty}\sum_{k=1}^{\infty}\frac{1}{n^{k(1+\delta)}}
<\infty.
\end{align*}
Thus the series
\begin{align*}
F(\cdot): H &\to \mathbb{C} \\
s &\mapsto \sum_{p \in \mathcal{P}}\sum_{k=1}^{\infty}\frac{\chi(p)^k}{k p^{ks}}
\end{align*}
converges absolutely and locally uniformly on $H$.
For each prime $p$ and each $s \in H$, the power series identity
\begin{align*}
-\log(1-z)=\sum_{k=1}^{\infty}\frac{z^k}{k}, \qquad |z|<1,
\end{align*}
applied to $z=\chi(p)p^{-s}$ gives
\begin{align*}
\exp\left(\sum_{k=1}^{\infty}\frac{\chi(p)^k}{k p^{ks}}\right)
=
\left(1-\frac{\chi(p)}{p^s}\right)^{-1}.
\end{align*}
Combining this identity over primes with the locally [uniform convergence](/page/Uniform%20Convergence) of $F$ and the Euler product from the previous step yields
\begin{align*}
L(s,\chi)=\exp(F(s)).
\end{align*}
In particular, $L(s,\chi)\neq 0$ for every $s \in H$.
[guided]
The purpose of this step is to replace the Euler product by a sum, because logarithmic differentiation is easier on a sum than on a product. We must justify that the double series over primes and powers is locally uniformly convergent.
Fix $\delta>0$ and define
\begin{align*}
H_\delta := \{s \in \mathbb{C} : \operatorname{Re}(s)\geq 1+\delta\}.
\end{align*}
For every $s \in H_\delta$, every prime $p$, and every $k \in \mathbb{N}$,
\begin{align*}
\left|\frac{\chi(p)^k}{k p^{ks}}\right|
\leq
\frac{1}{k p^{k(1+\delta)}}.
\end{align*}
The majorant is summable:
\begin{align*}
\sum_{p \in \mathcal{P}}\sum_{k=1}^{\infty}\frac{1}{k p^{k(1+\delta)}}
\leq
\sum_{p \in \mathcal{P}}\sum_{k=1}^{\infty}\frac{1}{p^{k(1+\delta)}}
\leq
\sum_{n=2}^{\infty}\sum_{k=1}^{\infty}\frac{1}{n^{k(1+\delta)}}
<\infty.
\end{align*}
Therefore the Weierstrass majorant argument gives absolute and uniform convergence on $H_\delta$. Since every compact subset of $H$ is contained in some $H_\delta$, the convergence is locally uniform on $H$.
Now define
\begin{align*}
F(\cdot): H &\to \mathbb{C} \\
s &\mapsto \sum_{p \in \mathcal{P}}\sum_{k=1}^{\infty}\frac{\chi(p)^k}{k p^{ks}}.
\end{align*}
For each fixed prime $p$, the inequality $|\chi(p)p^{-s}|<1$ allows the power series expansion
\begin{align*}
-\log(1-z)=\sum_{k=1}^{\infty}\frac{z^k}{k}
\end{align*}
with $z=\chi(p)p^{-s}$. Hence
\begin{align*}
\exp\left(\sum_{k=1}^{\infty}\frac{\chi(p)^k}{k p^{ks}}\right)
=
\left(1-\frac{\chi(p)}{p^s}\right)^{-1}.
\end{align*}
Multiplying over all primes is justified by the absolute and locally uniform convergence just proved, and the Euler product already established gives
\begin{align*}
L(s,\chi)=\exp(F(s)).
\end{align*}
This identity also proves that $L(s,\chi)$ has no zeros in $H$, because the exponential function never vanishes.
[/guided]
[/step]
[step:Differentiate the locally uniformly convergent logarithmic series]
For fixed $\delta>0$, the derivative of the summand
\begin{align*}
s \mapsto \frac{\chi(p)^k}{k p^{ks}}
\end{align*}
is
\begin{align*}
s \mapsto -(\log p)\frac{\chi(p)^k}{p^{ks}}.
\end{align*}
For $s \in H_\delta$,
\begin{align*}
\left|(\log p)\frac{\chi(p)^k}{p^{ks}}\right|
\leq
\frac{\log p}{p^{k(1+\delta)}}.
\end{align*}
The majorant is summable because
\begin{align*}
\sum_{p \in \mathcal{P}}\sum_{k=1}^{\infty}\frac{\log p}{p^{k(1+\delta)}}
\leq
\sum_{n=2}^{\infty}\sum_{k=1}^{\infty}\frac{\log n}{n^{k(1+\delta)}}
<\infty.
\end{align*}
Thus the differentiated series converges locally uniformly on $H$, and termwise differentiation gives
\begin{align*}
F'(s)
=
-\sum_{p \in \mathcal{P}}\sum_{k=1}^{\infty}
\frac{(\log p)\chi(p)^k}{p^{ks}}.
\end{align*}
Since $L(s,\chi)=\exp(F(s))$, the chain rule gives
\begin{align*}
\frac{L'}{L}(s,\chi)=F'(s).
\end{align*}
Therefore
\begin{align*}
-\frac{L'}{L}(s,\chi)
=
\sum_{p \in \mathcal{P}}\sum_{k=1}^{\infty}
\frac{(\log p)\chi(p)^k}{p^{ks}}.
\end{align*}
[/step]
[step:Reindex the prime power series by the von Mangoldt function]
If $n=p^k$ for a prime $p$ and $k \in \mathbb{N}$, then complete multiplicativity gives $\chi(n)=\chi(p)^k$, and the definition of $\Lambda$ gives $\Lambda(n)=\log p$. If $n$ is not a prime power, then $\Lambda(n)=0$. Hence the double sum over prime powers is exactly the Dirichlet series
\begin{align*}
\sum_{p \in \mathcal{P}}\sum_{k=1}^{\infty}
\frac{(\log p)\chi(p)^k}{p^{ks}}
=
\sum_{n=1}^{\infty}\frac{\Lambda(n)\chi(n)}{n^s}.
\end{align*}
Combining this identity with the previous step gives, for every $s \in H$,
\begin{align*}
-\frac{L'}{L}(s,\chi)=\sum_{n=1}^{\infty}\frac{\Lambda(n)\chi(n)}{n^s}.
\end{align*}
This is the desired logarithmic derivative formula.
[/step]