[guided]The prime $2$ cannot be handled by the displayed equation alone, because its coefficients have unnecessary powers of $2$ in the invariants. We use the parity normalization to write down the correct integral model.
Since $p$ is odd and
\begin{align*}
a^p+b^p+c^p=0,
\end{align*}
the parities of $a^p,b^p,c^p$ are the same as the parities of $a,b,c$. Primitivity excludes two of $a,b,c$ being even. The sum of three odd integers is odd, so not all three are odd. Hence exactly one of $a,b,c$ is even. By our normalization this even integer is $b$, and $a,c$ are odd. We have also chosen the sign of $a$ so that
\begin{align*}
a \equiv -1 \pmod 4.
\end{align*}
Since $p$ is odd, this gives
\begin{align*}
A=a^p \equiv a \equiv -1 \pmod 4.
\end{align*}
Since $b$ is even and $p \geq 5$, the integer
\begin{align*}
B=b^p
\end{align*}
is divisible by $2^p$, hence by $32$.
Now define
\begin{align*}
E' : \quad
Y^2 + XY
=
X^3 + \frac{B-A-1}{4}X^2 - \frac{AB}{16}X.
\end{align*}
We verify that this is an integral Weierstrass model. First, $AB/16 \in \mathbb{Z}$ because $16 \mid B$. Second,
\begin{align*}
B-A-1 \equiv 0-(-1)-1 \equiv 0 \pmod 4,
\end{align*}
so $(B-A-1)/4 \in \mathbb{Z}$.
This model is not introduced out of nowhere; it is obtained from the original equation by the change of variables
\begin{align*}
x = 4X,\qquad y = 8Y+4X.
\end{align*}
Substituting into the original equation gives
\begin{align*}
(8Y+4X)^2 = 4X(4X-A)(4X+B).
\end{align*}
Dividing by $16$ yields
\begin{align*}
(2Y+X)^2 = X(4X-A)(4X+B).
\end{align*}
Expanding both sides,
\begin{align*}
4Y^2+4XY+X^2
=
16X^3+4(B-A)X^2-ABX.
\end{align*}
Dividing by $4$ and moving $X^2/4$ to the right gives
\begin{align*}
Y^2+XY
=
X^3+\frac{B-A-1}{4}X^2-\frac{AB}{16}X.
\end{align*}
For this transformed model the invariants are scaled from the original model by the substitution with scaling factor $2$. Thus
\begin{align*}
c_4' = \frac{c_4}{16}=A^2+AB+B^2,
\qquad
\Delta' = \frac{\Delta}{4096}=\frac{A^2B^2C^2}{256}.
\end{align*}
We now inspect their $2$-adic valuations. Since $A$ and $C$ are odd and $B$ is even,
\begin{align*}
c_4' = A^2+AB+B^2 \equiv A^2 \equiv 1 \pmod 2.
\end{align*}
Hence $v_2(c_4')=0$. For the discriminant,
\begin{align*}
v_2(\Delta')
=
v_2(A^2)+v_2(B^2)+v_2(C^2)-8
=
2v_2(B)-8
=
2p\,v_2(b)-8.
\end{align*}
Because $b$ is even, $v_2(b)\geq 1$, and because $p\geq 5$,
\begin{align*}
v_2(\Delta') \geq 2p-8 \geq 2.
\end{align*}
Thus $v_2(\Delta')>0$ while $v_2(c_4')=0$. The Tate-algorithm multiplicative reduction criterion therefore gives multiplicative reduction at $2$.[/guided]