[guided]We want to explain why the quotient over pairs $i<j$ reorganizes into hook and content factors. Fix a row index $i \in \{1,\dots,n\}$ and isolate all factors involving this row:
\begin{align*}
P_i(q)
:=
\prod_{j=i+1}^{n}
\frac{1-q^{\lambda_i-\lambda_j+j-i}}{1-q^{j-i}}.
\end{align*}
The goal is to prove
\begin{align*}
P_i(q)
=
\prod_{a=1}^{\lambda_i}
\frac{1-q^{n+a-i}}{1-q^{\lambda_i-a+\lambda'_a-i+1}}.
\end{align*}
Here $\lambda'_a:=\#\{k\in\{1,\dots,n\}:\lambda_k\geq a\}$ denotes the length of column $a$ in the conjugate partition. The exponent $n+a-i$ is $n+c(i,a)$, while the exponent $\lambda_i-a+\lambda'_a-i+1$ is the hook length $h(i,a)$.
If $\lambda_i=0$, then every lower row also has length $0$, so the numerator and denominator products defining $P_i(q)$ cancel term by term:
\begin{align*}
\lambda_i-\lambda_j+j-i=j-i.
\end{align*}
The right-hand side is also an empty product because there are no cells in row $i$. Hence the identity holds in this case.
Assume $\lambda_i>0$. Define
\begin{align*}
A_k := \lambda_i-\lambda_k+k-i
\end{align*}
for $k \in \{i,\dots,n+1\}$, with $\lambda_{n+1}:=0$. These numbers mark the exponents appearing when the lower row index reaches $k$. In particular,
\begin{align*}
A_i=0,
\qquad
A_{n+1}=\lambda_i+n+1-i.
\end{align*}
Since $\lambda$ is weakly decreasing, for every $k\in\{i,\dots,n\}$ we have
\begin{align*}
A_{k+1}-A_k=\lambda_k-\lambda_{k+1}+1\geq 1.
\end{align*}
Thus the sequence $A_i,A_{i+1},\dots,A_{n+1}$ is strictly increasing, and the gaps between consecutive $A_k$ are genuine ordered intervals. The numerator exponents in $P_i(q)$ are exactly
\begin{align*}
A_{i+1},A_{i+2},\dots,A_n,
\end{align*}
because
\begin{align*}
\lambda_i-\lambda_j+j-i=A_j.
\end{align*}
The denominator exponents in $P_i(q)$ are simply
\begin{align*}
1,2,\dots,n-i.
\end{align*}
Now we identify the hook exponents row by row. Fix $k \in \{i,\dots,n\}$. The condition
\begin{align*}
\lambda_{k+1}<a\leq \lambda_k
\end{align*}
means exactly that column $a$ reaches row $k$ but not row $k+1$. Therefore $\lambda'_a=k$. For such a column $a$, the hook exponent in row $i$ is
\begin{align*}
h(i,a)
=
\lambda_i-a+\lambda'_a-i+1
=
\lambda_i-a+k-i+1.
\end{align*}
As $a$ increases from $\lambda_{k+1}+1$ to $\lambda_k$, the value of this expression decreases through the integers
\begin{align*}
A_{k+1}-1,\ A_{k+1}-2,\ \dots,\ A_k+1.
\end{align*}
Equivalently, the hook exponents contributed by these columns are the interval
\begin{align*}
A_k+1,\ A_k+2,\ \dots,\ A_{k+1}-1.
\end{align*}
Thus, for each $k$, the hook exponents fill exactly the gaps between $A_k$ and $A_{k+1}$. The numerator exponents $A_{i+1},\dots,A_n$ supply the internal endpoints of these gaps. Since $A_i=0$ and $A_{n+1}=\lambda_i+n+1-i$, the multiset formed by the numerator exponents of $P_i(q)$ together with all hook exponents in row $i$ is
\begin{align*}
\{1,2,\dots,\lambda_i+n-i\}.
\end{align*}
The denominator exponents of $P_i(q)$ give the initial block
\begin{align*}
1,2,\dots,n-i,
\end{align*}
while the content exponents in row $i$ give the final block
\begin{align*}
n+1-i,\ n+2-i,\dots,n+\lambda_i-i.
\end{align*}
Together these also form
\begin{align*}
\{1,2,\dots,\lambda_i+n-i\}.
\end{align*}
Therefore the two products over factors $1-q^m$ are equal:
\begin{align*}
\prod_{j=i+1}^{n}\bigl(1-q^{\lambda_i-\lambda_j+j-i}\bigr)
\prod_{a=1}^{\lambda_i}
\bigl(1-q^{h(i,a)}\bigr)
=
\prod_{j=i+1}^{n}\bigl(1-q^{j-i}\bigr)
\prod_{a=1}^{\lambda_i}
\bigl(1-q^{n+a-i}\bigr).
\end{align*}
Dividing by the product of the denominator factors gives
\begin{align*}
P_i(q)
=
\prod_{a=1}^{\lambda_i}
\frac{1-q^{n+a-i}}{1-q^{h(i,a)}}.
\end{align*}
This is the desired row-wise hook-content identity.[/guided]