[guided]The goal of this step is to convert combinatorial data, namely a coloring, into topological data, namely an equivariant map between box complexes. We use the standard poset model of $B(G)$: an element is a pair $(A,B)$ of nonempty subsets of $V(G)$ such that all edges between $A$ and $B$ are present in $G$. If there is no such pair, then $B(G)$ is the empty simplicial complex. The involution is the map $\tau_G: B(G) \to B(G)$ defined by $\tau_G(A,B)=(B,A)$.
If $B(G)$ is nonempty, define $B(c): B(G) \to B(K_m)$ by $B(c)(A,B)=(c(A),c(B))$, where $c(A) := \{c(a) : a \in A\}$ and $c(B) := \{c(b) : b \in B\}$. If $B(G)$ is empty, $B(c)$ denotes the unique map from the empty complex to $B(K_m)$.
We must verify that this formula really lands in $B(K_m)$. Let $(A,B) \in B(G)$. By definition of the box complex, every $a \in A$ is adjacent in $G$ to every $b \in B$. Since $c$ is a proper coloring, adjacent vertices receive distinct colors, so $c(a) \neq c(b)$ for all $a \in A$ and $b \in B$. In the complete graph $K_m$, distinct colors are adjacent. Thus every vertex of $c(A)$ is adjacent to every vertex of $c(B)$ in $K_m$, which proves that $(c(A),c(B))$ is an element of $B(K_m)$.
The map is also compatible with the simplicial structure. If $(A,B) \leq (A',B')$ in the poset, then $A \subset A'$ and $B \subset B'$, hence $c(A) \subset c(A')$ and $c(B) \subset c(B')$. Thus $B(c)$ is order-preserving, so it induces a simplicial map on the corresponding order complexes.
Finally, the map respects the $\mathbb{Z}/2$-actions. If $B(G)$ is empty, equivariance is vacuous because there are no points to check. Otherwise, for every $(A,B) \in B(G)$, one has $B(c)(\tau_G(A,B)) = B(c)(B,A) = (c(B),c(A)) = \tau_{K_m}(c(A),c(B)) = \tau_{K_m}(B(c)(A,B))$. This proves that $B(c)$ is a $\mathbb{Z}/2$-equivariant simplicial map.[/guided]