[step:Reduce the finite-multiplicity case to a finite-dimensional Hermitian eigenvalue problem]Let $m=\dim \mathcal E_0$, and let $P_0:\mathcal H\to\mathcal E_0$ denote the [orthogonal projection](/theorems/437). Since $E_0$ is isolated and has finite multiplicity, analytic perturbation theory for self-adjoint closed form families of type (B) applies to the affine family $q_\lambda=q_0+\lambda v$ (citing a result not yet in the wiki: Kato [analytic perturbation theorem](/theorems/6967) for isolated eigenvalues of holomorphic form families). Hence, after restricting to a sufficiently small interval around $0$, the $m$ eigenvalues of $H(\lambda)$ bifurcating from $E_0$ may be parametrised by real analytic branches
\begin{align*}
E_1(\lambda),\dots,E_m(\lambda),
\end{align*}
with corresponding analytic normalised eigenvector branches
\begin{align*}
\psi_1(\lambda),\dots,\psi_m(\lambda):I_0\to Q,
\end{align*}
where $I_0\subset I$ is an interval containing $0$, and
\begin{align*}
\psi_j(0)\in\mathcal E_0
\end{align*}
for each $j\in\{1,\dots,m\}$.
We now use the finite-dimensional first-order part of Kato's perturbation theorem for holomorphic closed form families: if $E_0$ is an isolated eigenvalue of finite multiplicity and $\mathcal E_0$ is its eigenspace, then the multiset of right derivatives at $0$ of the eigenvalues bifurcating from $E_0$ is the spectrum of the Hermitian form obtained by restricting the perturbing form to $\mathcal E_0$. This theorem applies here because the family $q_\lambda=q_0+\lambda v$ has common form domain $Q$, is affine and hence holomorphic as a form family, and is closed and sectorial/self-adjoint for $\lambda$ sufficiently close to $0$ by the relative form bound being strictly smaller than $1$.
Define the restricted Hermitian form
\begin{align*}
v_0:\mathcal E_0\times\mathcal E_0\to\mathbb C,\qquad v_0[\phi,\psi]=v[\phi,\psi].
\end{align*}
Since $\mathcal E_0$ is finite-dimensional, there is a unique self-adjoint operator $A_0:\mathcal E_0\to\mathcal E_0$ satisfying
\begin{align*}
(A_0\phi,\psi)_{\mathcal H}=v_0[\phi,\psi]
\end{align*}
for all $\phi,\psi\in\mathcal E_0$. The finite-dimensional perturbation theorem identifies the first-order spectral shifts with the eigenvalues of $A_0$, counted with multiplicity. Equivalently, these are the eigenvalues of the form $v_0$. This conclusion does not require the bifurcating branches to be simple; repeated eigenvalues of $A_0$ simply produce repeated first-order slopes.[/step]