[guided]The quotient $E$ has been defined as a set, but a holomorphic vector bundle requires local holomorphic product charts. The point of the maps $\Phi_i$ is to use the $i$-th trivialization as a coordinate system over $U_i$.
For each $i\in I$, define
\begin{align*}
\Phi_i: \pi^{-1}(U_i) \to U_i \times \mathbb{C}^r
\end{align*}
by
\begin{align*}
\Phi_i([j,x,w]) := (x,g_{ij}(x)w).
\end{align*}
Why is this the correct formula? The vector $w$ is written in the $j$-th local frame, and $g_{ij}(x)$ converts it into the $i$-th local frame.
We must first check that the formula does not depend on the representative of the equivalence class. Suppose $[j,x,w]=[k,x,u]$. By definition of the relation, this means
\begin{align*}
w = g_{jk}(x)u.
\end{align*}
Then
\begin{align*}
g_{ij}(x)w = g_{ij}(x)g_{jk}(x)u.
\end{align*}
Since $x\in U_i\cap U_j\cap U_k$, the cocycle identity applies and gives
\begin{align*}
g_{ij}(x)g_{jk}(x)=g_{ik}(x).
\end{align*}
Therefore
\begin{align*}
g_{ij}(x)w = g_{ik}(x)u.
\end{align*}
This is exactly the statement that $\Phi_i([j,x,w])=\Phi_i([k,x,u])$.
Now define
\begin{align*}
\Psi_i: U_i \times \mathbb{C}^r \to \pi^{-1}(U_i)
\end{align*}
by
\begin{align*}
\Psi_i(x,v) := [i,x,v].
\end{align*}
Then
\begin{align*}
\Phi_i(\Psi_i(x,v)) = \Phi_i([i,x,v]) = (x,g_{ii}(x)v) = (x,v),
\end{align*}
because $g_{ii}(x)=I_r$. Conversely, if $[j,x,w]\in\pi^{-1}(U_i)$, then
\begin{align*}
\Psi_i(\Phi_i([j,x,w])) = \Psi_i(x,g_{ij}(x)w) = [i,x,g_{ij}(x)w].
\end{align*}
The defining relation says precisely that $[i,x,g_{ij}(x)w]=[j,x,w]$. Hence $\Phi_i$ and $\Psi_i$ are inverse bijections.
The transition function between the $j$-th and $i$-th charts is therefore
\begin{align*}
\Phi_i\circ\Phi_j^{-1}: (U_i\cap U_j)\times\mathbb{C}^r \to (U_i\cap U_j)\times\mathbb{C}^r,
\end{align*}
and evaluating it on $(x,v)$ gives
\begin{align*}
(\Phi_i\circ\Phi_j^{-1})(x,v) = \Phi_i([j,x,v]) = (x,g_{ij}(x)v).
\end{align*}
This map is holomorphic because $g_{ij}$ is holomorphic and multiplication of a complex matrix by a vector is holomorphic in all entries. Thus the quotient carries compatible holomorphic product charts.[/guided]