[guided]The product $\varphi(x_1x_2)\varphi(y_1y_2)$ should be viewed as a cumulant expansion in which the first two positions and the last two positions are not allowed to interact. Applying the moment-cumulant formula to the first pair gives
\begin{align*}
\varphi(x_1x_2)=\sum_{\sigma\in NC(2)}\kappa_\sigma(x_1,x_2).
\end{align*}
Applying the same formula to the second pair gives
\begin{align*}
\varphi(y_1y_2)=\sum_{\tau\in NC(2)}\kappa_\tau(y_1,y_2).
\end{align*}
Multiplying these two expansions gives
\begin{align*}
\varphi(x_1x_2)\varphi(y_1y_2)=\sum_{\sigma\in NC(2)}\sum_{\tau\in NC(2)}\kappa_\sigma(x_1,x_2)\kappa_\tau(y_1,y_2).
\end{align*}
Now we translate this double sum into a single sum over $NC(4)$. Given $\sigma\in NC(2)$ and $\tau\in NC(2)$, form a partition $\pi$ of $\{1,2,3,4\}$ by using the blocks of $\sigma$ on the first interval $\{1,2\}$ and the blocks of $\tau$ on the second interval $\{3,4\}$. This partition is noncrossing because it is the disjoint union of two noncrossing partitions on adjacent intervals. Its blocks never mix an index from $\{1,2\}$ with an index from $\{3,4\}$.
Conversely, if $\pi\in NC(4)$ has every block contained in one of the two intervals $\{1,2\}$ and $\{3,4\}$, then restricting $\pi$ to $\{1,2\}$ gives a partition $\sigma\in NC(2)$ and restricting $\pi$ to $\{3,4\}$ gives a partition $\tau\in NC(2)$. Thus the double sum over $(\sigma,\tau)$ is exactly the sum over interval-contained partitions $\pi\in NC(4)$. For such $\pi$, the definition of the multiplicative cumulant over blocks gives
\begin{align*}
\kappa_\pi(x_1,x_2,y_1,y_2)=\kappa_\sigma(x_1,x_2)\kappa_\tau(y_1,y_2).
\end{align*}
Hence
\begin{align*}
\varphi(x_1x_2)\varphi(y_1y_2)=\sum_{\substack{\pi\in NC(4), \text{every block of }\pi\text{ is contained in }\{1, 2\}\text{ or }\{3, 4\}}}\kappa_\pi(x_1,x_2,y_1,y_2).
\end{align*}[/guided]