[guided]We now prove the reverse implication carefully. The goal is to show equality of the two finite Borel measures $T_\#\mu$ and $\nu$ on $V$. By definition, this means proving
\begin{align*}
T_\#\mu(B)=\nu(B)
\end{align*}
for every Borel set $B\subset V$.
Fix a Borel set $B\subset V$. Since the map $T:U\to T(U)$ only takes values in $T(U)$, points of $B$ outside $T(U)$ have no preimage. Therefore
\begin{align*}
T^{-1}(B)=T^{-1}(B\cap T(U)).
\end{align*}
Using the definition of the pushforward measure and then the definition of $\mu$, we get
\begin{align*}
T_\#\mu(B)=\mu(T^{-1}(B))=\int_{T^{-1}(B\cap T(U))}\rho_0(x)\,d\mathcal{L}^n(x).
\end{align*}
Now we use the smooth change-of-variables formula for the diffeomorphism $T:U\to T(U)$. The substitution is $y=T(x)$, and the inverse substitution is $x=S(y)$, where $S:T(U)\to U$ is the inverse diffeomorphism. The relevant integrand is nonnegative and Borel measurable because $T$, $S$, and $\rho_0$ are continuous and $B\cap T(U)$ is Borel. Since $JT_x=D^2\phi(x)$, the diffeomorphism hypothesis gives that $D^2\phi(x)$ is invertible for every $x\in U$. Convexity of the $C^2$ function $\phi$ gives that $D^2\phi(x)$ is positive semidefinite, so invertibility forces all eigenvalues to be positive. Therefore $\det D^2\phi(x)>0$ for every $x\in U$, and the measure transformation is
\begin{align*}
d\mathcal{L}^n(x)=\frac{1}{\det D^2\phi(S(y))}\,d\mathcal{L}^n(y).
\end{align*}
Applying this to the previous integral gives
\begin{align*}
T_\#\mu(B)=\int_{B\cap T(U)}\frac{\rho_0(S(y))}{\det D^2\phi(S(y))}\,d\mathcal{L}^n(y).
\end{align*}
This is where the Monge-Ampere equation enters. The assumed determinant equation holds at every point of $U$, so in particular it holds at $S(y)\in U$ for every $y\in T(U)$. Thus
\begin{align*}
\det D^2\phi(S(y))=\frac{\rho_0(S(y))}{\rho_1(T(S(y)))}.
\end{align*}
Because $S$ is the inverse of $T$, we have $T(S(y))=y$. Hence
\begin{align*}
\det D^2\phi(S(y))=\frac{\rho_0(S(y))}{\rho_1(y)}.
\end{align*}
Since $\rho_0$ and $\rho_1$ are positive, division is legitimate, and therefore
\begin{align*}
\frac{\rho_0(S(y))}{\det D^2\phi(S(y))}=\rho_1(y).
\end{align*}
Substituting this into the changed-variable integral yields
\begin{align*}
T_\#\mu(B)=\int_{B\cap T(U)}\rho_1(y)\,d\mathcal{L}^n(y)=\nu(B\cap T(U)).
\end{align*}
It remains to compare $\nu(B\cap T(U))$ with $\nu(B)$. The set $B$ decomposes as the disjoint union of $B\cap T(U)$ and $B\setminus T(U)$. The image condition says that the whole complement $V\setminus T(U)$ has zero $\nu$-measure, so its subset $B\setminus T(U)$ also has zero $\nu$-measure:
\begin{align*}
\nu(B\setminus T(U))\leq \nu(V\setminus T(U))=0.
\end{align*}
By finite additivity on disjoint Borel sets,
\begin{align*}
\nu(B)=\nu(B\cap T(U))+\nu(B\setminus T(U))=\nu(B\cap T(U)).
\end{align*}
Combining the two identities gives
\begin{align*}
T_\#\mu(B)=\nu(B).
\end{align*}
Since $B\subset V$ was arbitrary, the measures agree on all Borel subsets of $V$, which proves $T_\#\mu=\nu$.[/guided]