[guided]We want to prove that an arbitrary atlas-open set $W$ is open in the product topology. The product topology is local: it is enough to show that each point of $W$ has a product-open neighbourhood contained in $W$.
Fix $(p,q) \in W$. Choose a chart $(U,\varphi)$ on $M$ with $p \in U$ and a chart $(V,\psi)$ on $N$ with $q \in V$. The corresponding product chart is the map $\Phi_{\varphi,\psi}: U \times V \to \varphi(U) \times \psi(V) \subseteq \mathbb{R}^{m+n}$ given by $\Phi_{\varphi,\psi}(r,s) = (\varphi(r),\psi(s))$. Because $W$ is open for the topology induced by the atlas, the coordinate image $\Phi_{\varphi,\psi}(W \cap (U \times V))$ is open in the Euclidean subspace $\varphi(U) \times \psi(V)$.
The point $\Phi_{\varphi,\psi}(p,q) = (\varphi(p),\psi(q))$ lies in that open coordinate image. The Euclidean topology on $\mathbb{R}^{m+n}$ is the same as the product topology on $\mathbb{R}^m \times \mathbb{R}^n$ under the coordinate identification $I((x_1,\dots,x_m),(y_1,\dots,y_n)) = (x_1,\dots,x_m,y_1,\dots,y_n)$. Therefore there are open sets $O \subseteq \varphi(U)$ and $P \subseteq \psi(V)$ such that
\begin{align*}
\varphi(p) \in O, \qquad \psi(q) \in P, \qquad O \times P \subseteq \Phi_{\varphi,\psi}(W \cap (U \times V)).
\end{align*}
Now pull this Euclidean product neighbourhood back to $M \times N$. Since $\varphi: U \to \varphi(U)$ and $\psi: V \to \psi(V)$ are homeomorphisms, $\varphi^{-1}(O)$ is open in $U$ and $\psi^{-1}(P)$ is open in $V$. Because $U$ and $V$ are themselves open in the manifold topologies, these inverse images are open in $M$ and $N$. Hence
\begin{align*}
\varphi^{-1}(O) \times \psi^{-1}(P)
\end{align*}
is open in the product topology on $M \times N$.
Finally, the containment $O \times P \subseteq \Phi_{\varphi,\psi}(W \cap (U \times V))$ implies
\begin{align*}
\varphi^{-1}(O) \times \psi^{-1}(P) \subseteq W.
\end{align*}
Thus every point of $W$ has a product-open neighbourhood contained in $W$, so $W$ is product-open. This proves $\tau_{\mathcal{A}} \subseteq \tau_{\mathrm{prod}}$.[/guided]