[guided]The general form looks different from the primitive form only because it uses the Lefschetz summand $L^rP^{p,q}$ in total degree $\ell$. Before comparing constants, we must check that the displayed formula really defines a form on vectors in the image $L^rP^{p,q}$, not merely on chosen preimages. Set
\begin{align*}
m=\ell-2r.
\end{align*}
The theorem statement assumes that $L^r:P^{p,q}\to L^rP^{p,q}$ is injective. Hence if a vector $u\in L^rP^{p,q}$ is written as $u=L^r\alpha$, then the primitive representative $\alpha\in P^{p,q}$ is unique. The same applies to $v=L^r\beta$. Therefore the definition of $Q_\ell(u,v)$ using $\alpha$ and $\beta$ is independent of representative choice. Now let $\alpha,\beta\in P^{p,q}$. These forms have primitive degree $m=p+q$, while $L^r\alpha$ and $L^r\beta$ have total degree $\ell=m+2r$.
The exponent of $\omega$ in the definition of $Q_\ell$ is
\begin{align*}
n-\ell+2r=n-(m+2r)+2r=n-m.
\end{align*}
The factorial in the denominator is
\begin{align*}
(n-\ell+r)!=(n-m-r)!.
\end{align*}
Thus the defining wedge expression for $Q_\ell(L^r\alpha,L^r\beta)$ is
\begin{align*}
i^{p-q}(-1)^{m(m-1)/2}\frac{r!}{(n-m-r)!}\alpha\wedge\overline{\beta}\wedge\omega^{n-m}.
\end{align*}
To compare this with the primitive form $Q_{p,q}$, insert and remove the factor $(n-m)!$:
\begin{align*}
i^{p-q}(-1)^{m(m-1)/2}\frac{r!}{(n-m-r)!}\alpha\wedge\overline{\beta}\wedge\omega^{n-m}=\frac{r!(n-m)!}{(n-m-r)!}\left(i^{p-q}(-1)^{m(m-1)/2}\alpha\wedge\overline{\beta}\wedge\frac{\omega^{n-m}}{(n-m)!}\right).
\end{align*}
The expression inside parentheses is exactly the wedge expression defining $Q_{p,q}(\alpha,\beta)$. Therefore the scalar multiplying $\omega^n/n!$ is
\begin{align*}
Q_\ell(L^r\alpha,L^r\beta)=\frac{r!(n-m)!}{(n-m-r)!}Q_{p,q}(\alpha,\beta).
\end{align*}
The coefficient is strictly positive because $r\ge0$, $n-m\ge0$, and admissibility gives $n-m-r\ge0$. Since this coefficient is real and positive, the displayed identity also shows that $Q_\ell$ is Hermitian on $L^rP^{p,q}$.[/guided]