[guided]We now convert the algebraic definition of a character into topological equations. For each $a\in A$, define
\begin{align*}
\operatorname{ev}_a:A^*\to\mathbb C,\qquad \lambda\mapsto \lambda(a).
\end{align*}
The weak-* topology $\sigma(A^*,A)$ is precisely the topology of pointwise convergence on $A$, so each $\operatorname{ev}_a$ is continuous by definition.
First encode the condition that a functional is unital. Define
\begin{align*}
F_1:=\{\lambda\in K:\lambda(1_A)=1\}.
\end{align*}
This is the inverse image of the [closed set](/page/Closed%20Set) $\{1\}\subset\mathbb C$ under the continuous map $\operatorname{ev}_{1_A}$, intersected with $K$. Therefore $F_1$ is weak-* closed in $K$.
Next encode multiplicativity. Fix $a,b\in A$. We need the equation $\lambda(ab)=\lambda(a)\lambda(b)$ to define a closed condition on $\lambda$. Define the map
\begin{align*}
M_{a,b}:K\to\mathbb C,\qquad \lambda\mapsto \lambda(ab)-\lambda(a)\lambda(b).
\end{align*}
The first term $\lambda\mapsto\lambda(ab)$ is $\operatorname{ev}_{ab}$, hence weak-* continuous. The two maps $\lambda\mapsto\lambda(a)$ and $\lambda\mapsto\lambda(b)$ are also weak-* continuous, and multiplication $\mathbb C\times\mathbb C\to\mathbb C$ is continuous in the usual topology. Thus $\lambda\mapsto\lambda(a)\lambda(b)$ is weak-* continuous, and subtracting continuous complex-valued functions preserves continuity. Hence $M_{a,b}$ is weak-* continuous.
The multiplicativity equation for this fixed pair $(a,b)$ is exactly the zero set of $M_{a,b}$:
\begin{align*}
F_{a,b}:=\{\lambda\in K:\lambda(ab)=\lambda(a)\lambda(b)\}=M_{a,b}^{-1}(\{0\}).
\end{align*}
Since $\{0\}$ is closed in $\mathbb C$, the set $F_{a,b}$ is weak-* closed in $K$.
Finally, a functional is multiplicative for all pairs $a,b\in A$ precisely when it lies in every $F_{a,b}$. Combining this with the unital condition gives
\begin{align*}
F:=F_1\cap\bigcap_{(a,b)\in A\times A}F_{a,b}.
\end{align*}
This is an arbitrary intersection of weak-* closed subsets of $K$, and arbitrary intersections of closed sets are closed. Therefore $F$ is weak-* closed in $K$.[/guided]