[guided]The first task is to isolate the part of the energy that controls derivatives. We introduce two maps on the admissible class. Define
\begin{align*}
N:\mathcal A\to[0,\infty)
\end{align*}
by
\begin{align*}
N(u):=\|u\|_{W^{1,p}(\Omega;\mathbb R^n)}
\end{align*}
and define
\begin{align*}
G:\mathcal A\to[0,\infty)
\end{align*}
by
\begin{align*}
G(u):=\|\nabla u\|_{L^p(\Omega;\mathbb R^{n\times n})}.
\end{align*}
The value $N(u)$ measures the full Sobolev size of $u$, while $G(u)$ measures only the deformation gradient.
Fix $u\in\mathcal A$ with $I[u]<\infty$. The hypothesis on $W$ says that for $\mathcal L^n$-a.e. $x\in\Omega$, every $y\in\mathbb R^n$, and every $F\in\mathbb R^{n\times n}$,
\begin{align*}
W(x,y,F)\ge c|F|^p-C.
\end{align*}
We apply this pointwise inequality with $y=u(x)$ and $F=\nabla u(x)$. Since $u\in W^{1,p}(\Omega;\mathbb R^n)$, the weak gradient $\nabla u:\Omega\to\mathbb R^{n\times n}$ belongs to $L^p(\Omega;\mathbb R^{n\times n})$, so the function $x\mapsto |\nabla u(x)|^p$ is integrable with respect to $\mathcal L^n$. Integrating the pointwise lower bound over $\Omega$ gives
\begin{align*}
\int_\Omega W(x,u(x),\nabla u(x))\,d\mathcal L^n(x)\ge c\int_\Omega |\nabla u(x)|^p\,d\mathcal L^n(x)-C\mathcal L^n(\Omega).
\end{align*}
The boundedness of $\Omega$ implies $\mathcal L^n(\Omega)<\infty$, so the constant term is finite. By the definition of $G(u)$,
\begin{align*}
\int_\Omega |\nabla u(x)|^p\,d\mathcal L^n(x)=G(u)^p.
\end{align*}
Therefore
\begin{align*}
\int_\Omega W(x,u(x),\nabla u(x))\,d\mathcal L^n(x)\ge cG(u)^p-C\mathcal L^n(\Omega).
\end{align*}
Now include the loading term. Since
\begin{align*}
-\ell[u]\ge-|\ell[u]|
\end{align*}
and the hypothesis gives
\begin{align*}
|\ell[u]|\le aN(u)^q+b,
\end{align*}
the definition of $I[u]$ yields
\begin{align*}
I[u]\ge cG(u)^p-C\mathcal L^n(\Omega)-aN(u)^q-b.
\end{align*}
Reordering the terms gives the lower bound
\begin{align*}
I[u]\ge cG(u)^p-aN(u)^q-b-C\mathcal L^n(\Omega).
\end{align*}
This is the main energetic estimate: the positive term has order $p$ in the gradient, while the negative loading term has only order $q<p$ in the full Sobolev norm.[/guided]