[step:Prove strong continuity of the product representation]
Let $(g_k,h_k)_{k=1}^{\infty}$ be a sequence in $G\times G$ converging to $(g,h)\in G\times G$, and let $f\in L^2(G,\mu)$. Since $G$ is a compact Lie group, it is a compact [Hausdorff space](/page/Hausdorff%20Space), and normalized Haar measure is a finite regular Borel measure on $G$. Let $C(G;\mathbb C)$ denote the complex [vector space](/page/Vector%20Space) of continuous functions from $G$ to $\mathbb C$. Hence the standard density theorem for continuous functions in $L^2$ over a compact Hausdorff space with finite regular Borel measure gives that $C(G;\mathbb C)$ is dense in $L^2(G,\mu)$. Fix $\varepsilon>0$. Choose $u\in C(G;\mathbb C)$ such that
\begin{align*}
\|f-u\|_{L^2(G,\mu)}<\varepsilon.
\end{align*}
The function $u$ is uniformly continuous on the [compact space](/page/Compact%20Space) $G$. Because the map $G\times G\times G\to G$, $(a,b,x)\mapsto a^{-1}xb$, is continuous and $G$ is compact, $u(g_k^{-1}xh_k)\to u(g^{-1}xh)$ uniformly in $x\in G$. Hence
\begin{align*}
\|\rho(g_k,h_k)u-\rho(g,h)u\|_{L^2(G,\mu)}\to 0.
\end{align*}
Using unitarity of every $\rho(a,b)$ already proved for $a,b\in G$, we obtain
\begin{align*}
\|\rho(g_k,h_k)f-\rho(g,h)f\|_{L^2(G,\mu)}\leq 2\|f-u\|_{L^2(G,\mu)}+\|\rho(g_k,h_k)u-\rho(g,h)u\|_{L^2(G,\mu)}.
\end{align*}
Taking the limit superior in $k$ and then using the arbitrary choice of $\varepsilon>0$ gives $\rho(g_k,h_k)f\to\rho(g,h)f$ in $L^2(G,\mu)$. Since $G\times G$ is first countable as a Lie group, sequential continuity is continuity. Thus $\rho:G\times G\to GL(L^2(G,\mu))$ is strongly continuous in the strong operator topology.
[/step]