[step:Prove the estimate first for smooth positive densities]Assume first that $f\in C^\infty(\mathbb R^n;(0,\infty))$, that $\mu=f\nu$, and that $f$, $V$, and all integrations by parts below have sufficient decay at infinity. We also assume in this preliminary subcase that the constant-speed optimal geodesic from $\mu$ to $\nu$ is a smooth Benamou-Brenier geodesic with smooth initial velocity; this extra regularity is only used for the classical first-variation computation and will be removed by the regularisation step. Since $\nu=e^{-V}\mathcal L^n$, the relative entropy can be written as the free energy
\begin{align*}
\operatorname{Ent}_\nu(\rho\mathcal L^n)=\int_{\mathbb R^n}\rho\log\rho\,d\mathcal L^n+\int_{\mathbb R^n}V\rho\,d\mathcal L^n
\end{align*}
whenever $\rho\mathcal L^n\ll\nu$ and the two integrals are finite, using the normalisation $\int_{\mathbb R^n}e^{-V}\,d\mathcal L^n=1$.
Because $\mu\in\mathcal P_2(\mathbb R^n)$ and $\nu\in\mathcal P_2(\mathbb R^n)$ by hypothesis, both measures have finite second moment, the quadratic Wasserstein distance between them is finite, and there exists a constant-speed $W_2$-geodesic joining them. We apply [citetheorem:9568], the entropy-plus-$\lambda$-convex-potential displacement convexity theorem: its hypotheses are $V\in C^2(\mathbb R^n;\mathbb R)$ and $D^2V(x)\ge\lambda I_n$ as quadratic forms for every $x\in\mathbb R^n$, exactly as assumed here. Hence the functional $\operatorname{Ent}_\nu$ is $\lambda$-displacement convex along quadratic Wasserstein geodesics. Let
\begin{align*}
(\mu_t)_{t\in[0,1]}:[0,1]\to\mathcal P_2(\mathbb R^n)
\end{align*}
be such a constant-speed $W_2$-geodesic from $\mu_0=\mu$ to $\mu_1=\nu$. Let
\begin{align*}
h:[0,1]\to\mathbb R,\qquad t\mapsto \operatorname{Ent}_\nu(\mu_t).
\end{align*}
Then $\lambda$-convexity gives, for every $t\in[0,1]$,
\begin{align*}
h(t)\le (1-t)h(0)+t h(1)-\frac{\lambda}{2}t(1-t)W_2(\mu,\nu)^2.
\end{align*}
Since $\operatorname{Ent}_\nu(\nu)=0$, subtracting $h(0)$, dividing by $t>0$, and letting $t\downarrow0$ gives
\begin{align*}
h'(0+)\le -\operatorname{Ent}_\nu(\mu)-\frac{\lambda}{2}W_2(\mu,\nu)^2.
\end{align*}
Equivalently,
\begin{align*}
\operatorname{Ent}_\nu(\mu)\le -h'(0+)-\frac{\lambda}{2}W_2(\mu,\nu)^2.
\end{align*}[/step]