[proofplan]
Let $\alpha$ denote the supremum of $u$ on $C$. The exposed set is exactly the intersection of $C$ with the affine hyperplane where $u=\alpha$, so convexity follows from linearity of $u$ and convexity of $C$. For the facial property, if a strict convex combination lies in this level set, then the weighted average of the two numbers $u(x)$ and $u(y)$ equals their common upper bound $\alpha$; since each is at most $\alpha$, both must equal $\alpha$.
[/proofplan]
[step:Fix the supporting level attained by the exposed set]
Since $F(C,u) \neq \varnothing$, choose $x_0 \in F(C,u)$. Define
\begin{align*}
\alpha := \sup_{z \in C} u(z).
\end{align*}
Because $x_0 \in F(C,u)$, we have $u(x_0)=\alpha$. In particular, $\alpha \in \mathbb{R}$, and for every $z \in C$,
\begin{align*}
u(z) \leq \alpha.
\end{align*}
Thus
\begin{align*}
F(C,u)=\{x \in C : u(x)=\alpha\}.
\end{align*}
[/step]
[step:Prove that the exposed set is convex]
Let $a,b \in F(C,u)$ and let $s \in [0,1]$. Since $C$ is convex, the point
\begin{align*}
c := sa+(1-s)b
\end{align*}
belongs to $C$. Since $u:\mathbb{R}^n \to \mathbb{R}$ is linear,
\begin{align*}
u(c)
&= u(sa+(1-s)b) \\
&= s u(a)+(1-s)u(b) \\
&= s\alpha+(1-s)\alpha \\
&= \alpha.
\end{align*}
Therefore $c \in F(C,u)$. Hence $F(C,u)$ is convex.
[/step]
[step:Show that any segment whose interior point is exposed has exposed endpoints]
Let $x,y \in C$ and $t \in (0,1)$ satisfy
\begin{align*}
w := tx+(1-t)y \in F(C,u).
\end{align*}
Since $w \in F(C,u)$, we have $u(w)=\alpha$. By linearity of $u$,
\begin{align*}
\alpha
= u(w)
= u(tx+(1-t)y)
= t u(x)+(1-t)u(y).
\end{align*}
Because $x,y \in C$, the definition of $\alpha$ gives
\begin{align*}
u(x) \leq \alpha,
\qquad
u(y) \leq \alpha.
\end{align*}
Suppose first that $u(x)<\alpha$. Since $t>0$ and $1-t>0$, and since $u(y)\leq \alpha$,
\begin{align*}
t u(x)+(1-t)u(y)
&< t\alpha+(1-t)\alpha \\
&= \alpha,
\end{align*}
contradicting $t u(x)+(1-t)u(y)=\alpha$. Hence $u(x)=\alpha$. The same argument with $x$ and $y$ interchanged gives $u(y)=\alpha$. Therefore $x,y \in F(C,u)$.
[/step]
[step:Conclude that the exposed set is a face]
We have proved that $F(C,u)$ is convex and that whenever $x,y \in C$ and $t \in (0,1)$ satisfy $tx+(1-t)y \in F(C,u)$, both endpoints $x$ and $y$ belong to $F(C,u)$. These are exactly the defining properties of a face of $C$. Therefore $F(C,u)$ is a face of $C$.
[/step]